What is the Keller Williams Culture?

At Keller Williams Realty, we prioritize our core values in this order:

God, Family, then Business

Watch how it works

By agents for agents

The Four Pillars of Culture

The four pillars of the KW culture are based on eternal truths, meaning these beliefs will be true for us forever. The real estate industry will continue to constantly change around us, but we will always remain true to these four pillars of the Keller Williams culture.

Pillar #1

The KW Belief System - WI4C2TES

“WI4C2TES,” is a term that may not roll off your tongue with ease, but it is the foundation of the Keller Williams belief system that has helped shape thousands of successful real estate businesses. The meaning behind this jumble of letters and numbers is the key difference that makes the our company culture stand out from other real estate brokerages.

Pillar #2

Envisioning Success - MVVBP

We believe that the company we keep can contribute to our lives in untold ways. To understand this better, our Mission, Vision, Values, Beliefs and Perspective represent how we treat each other and how we do business.

Pillar #3

Culture in Action

At the heart of our company culture is our shared commitment to philanthropy, giving back. Helping an associate through a difficult hardship or coming together to assist a community after a disaster, we thrive on giving back to those in need.

KW Next Gen is for young professionals and entrepreneurs looking to grow personally, professionally, and financially. Founded by Gary Keller, Founder and Executive Chairman of KWRI, this 501(c)3 nonprofit helps you achieve your goals and live your best life through the Quantum Leap Methodology.

KW Cares is a 501(c)(3) nonprofit dedicated to providing hope and relief to Keller Williams associates when they experience a hardship, and to ensure that everyone in our company family feels supported, safe and valued.

RED Day is an annual event (2nd Thursday in May) of giving back to the communities where we live. Participate in Keller Williams RED Day to support and give back to our local communities.

Pillar #4

Building Leaders - The Six Personal Perspectives

If you are trying to expand to new levels in your life or your real estate agent career, you can easily find help with The Six Personal Perspectives. An individual’s mindset holds the key to what he/she can accomplish. Accomplish these to achieve your greatest successes.

Step #1

Commit to “Self-Mastery” (Think to yourself that you will be successful and you will master the skill you are trying to obtain.)

Step #2

Commit to the 80/20 Principle (Focus on mastering your top priorities.)

Step #3

Move from E to P (Entrepreneurial to Purposeful – Moving in entrepreneurial to purposeful is the difference between just doing something and actually mastering it.)

Step #4

Make Being “Learning Based” the foundation of your action plan (This means that you are willing to be taught, willing to participate in training and actively pursue learning.)

Step #5

Remove limiting beliefs (The most successful real estate agents, avoid limited thinking and focus on unlimited thinking. When you have unlimited thinking you can have unlimited real estate career success.)

Step #6

Be accountable (Have the “you can count on me” attitude in everything you do.)

Kw profit share growth share

Keller Williams Profit Share & Growth Share

Discover the power of passive income with KW Profit Share and Growth Share. Be part of the growth to share in the profits of Keller Williams offices around the globe and become a stakeholder in the success of the company.

How will you

Command

Your Real Estate Career?